SEO is not about optimizing a single page
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| SEO is not about optimizing a single page |
Website improvement (SEO) has been around quite a while. Also, it has changed a great deal throughout the years. Be that as it will, one thing that has been valid for over ten years is still the wellspring of disarray for my customers. The discussion more often than not goes something like this:
Customer: We've done watchword research, and we chose that there is a truly vital catchphrase that we have been entirely missing, so we fabricated another page and improved it, yet it's not positioning.
Me: Well, it frequently takes a while for another page to rank, however, is this the main page on your site for this subject?
Customer: Uh, better believe it, yet why does that make a difference?
Me: [Sigh.]
Search engine optimization is not an arrangement of parlor traps where your organization is the conjurer. Web optimization is an exchange between substance proprietors, searchers, and the web crawler. Unless the trade works for all gatherings, it is most likely a system that won't work, or won't work for long.
So how about we consider this from the searcher's perspective. If the searcher enters this newfound necessary watchword, would they rather arrive on a site that has a hundred pages regarding that matter, twelve pages regarding that issue, or, uh, one?
Appears to be somewhat transparent when you consider it that way, correct? They need to go to a web page that has lots of substance regarding that matter because if they don't discover their answer on that one page, they can likely snap around on that site and create it. What's more, they can investigate all the more profoundly on the off chance that they need.
All in all, if the searcher needs to discover a site that has the appropriate response, as opposed to only a page, what do you think Google needs to show them? The truth is out—they need to demonstrate that master site regarding the matter. Also, Google can do without much of a stretch figure out if you have one page relating to a matter or whether you have handfuls or hundreds.
Along these lines, the searcher needs more than one page, and Google knows how to convey it. That implies that you better have an excellent site regarding that matter than the ones that are as of now positioning, not only one okay page.
This isn't new. What's more, I don't believe it will change. So what are you sitting tight for?